If you have a business, you know you need customers.
Apart from your regular customers, you need new customers from time to time to continually make good profit.
How can you get new customers to your business?
Below are few steps you can take to attract new customers to your business faster than you think.
Let me know what you think at the end.
1. Run Promotion From Time to Time
No matter your business, you can do some kind of promotion fro time to time. The use of promotions as marketing strategy works well to attract new clients effectively. That’s why big companies use it.
2. Give Out Your Business Card Often
Cards can be given to prospects you meet for the first time. You don’t need to do too much in a case like this, what you need to do is a little introduction then drop your call card and you’ve dropped a lasting impression on your prospect.
The concept is they should have an idea of what you offer and they should keep your card, once they want or need a product related to your field, it’s you they will first give a call. Contacting you will help them get the appropriate product faster.
The major feature of call card is being small, portable and it contains all necessary information needed for customers to contact you. Call cards keeps you in your prospects pocket, whenever they need you they can contact you
3. Advertise. Advertise. Advertise
Advertisement will help you get new customers to your business. Adverts generally reach out to a large number of people so it makes it easier for you to get new customers. The various means for doing advertisement includes through TV, Radio, Newspapers and Billboards.
You should know that when doing advertisement on the media, you should be careful about it, make sure your advert is passing the right message to the right people. When an advert is done wrongly, it affects your sales negatively because an advertisement on media is like you making a sales line to a large number of people, if you do it right, you’ll covert a lot of prospects but if you do it wrongly you might also be creating a negative impression to the public.
4. Online advertisement
Online advertisement is gradually taking over to become the main source of getting new customers. Doing advertisement online saves you time and money. Advertisement online cost less when compared to other alternatives available when using mass media, it is also fast to setup.
It not only helps you get new customers, it will also connect you to customers around the world. To do advertisement online, you can start by placing your advertisement on a website that has enough traffic or you can also build a website to promote your product.
5. Connect with more people
Connecting with more people will help you get more customers easily. For every person you meet, you will have the opportunity to meet more people through them and that’s how the cycle goes. To connect with more people, you need to attend more social functions, it is at functions you’re able to meet more people and it’s that time people are able relate better because they feel more relaxed and will easily open up to your suggestions in environments like that
6. Cold Calling
One of the ways you can also get new customers is through cold calling. For you to use this tactics, you’ll need to visit prospects you haven’t met before to sell your product to them. The main challenge of cold calling is your first meetings with customers as you have to make a good impression, customers are likely to be defensive on your first meeting, which is why your aim for that period is to make friends with them instead of you selling to them.
The second meetings and the ones after are always more relaxed than the first because you are now becoming familiar with the customers and that makes it easy for you to sell your product to them.
7. Ask for referrals
Another approach you can consider is to ask your customers for referrals. This is one of the easiest ways to get new customers, but to use this approach you need to have some customers on ground already, these are customers that have confidence in your product and also customers you have built good relationship with.
The reason why referrals are one of the easiest is because you don’t have to do much persuading as your customers will help you with it. You should also learn to appreciate customers that have sent referrals to you as this will enable you to get more from them and also deepen your relationship with them.
8. Bulk SMS
Bulk SMS is another very effective way to spread word about your business. You can purchase phone numbers of people within a specific city or town and with a little cost send mass message to everyone. This kind of message should be short and have a call back number and possibly a website to visit for more info.
With Excerpts from : About Marketing